Villa Lagoon Tile partners with Cressida Bell to Launch Exclusive Tile Collection

Famed English designer’s first cement tile collaboration creates endless
possibilities for residential and commercial spaces

Gulf Shores, AL (March 31, 2022) — Villa Lagoon Tile has long been on a mission to push the boundaries of design by creating signature custom looks for residential and commercial projects. In their quest for new and unique design elements, the brand has partnered with renowned English interior and textile designer Cressida Bell to launch an exclusive cement tile collection. The Cressida Bell Collection with Villa Lagoon Tile is Bell’s first-ever collaboration with a cement tile manufacturer.

Bell is celebrated for the wide range of products she produces from her London studio, including accessories for men, women, and the home. She also designs and makes many custom-made items, including, stationery, murals, carpets, and furnishing fabrics. Her well-known Bloomsbury Group forebears have an undoubted influence, but it is not all pervasive. The group comprised English writers, philosophers, and artists, including Bell’s grandmother, Vanessa Bell, and great aunt, Virginia Woolf.

“We are thrilled to partner with Cressida Bell to launch these exclusive tiles because her distinctive style celebrates bespoke art and craftsmanship, which complements the artisan nature of Villa Lagoon Tile’s handmade cement tile,” said Melissa Adams Dillon, designer and marketing manager, Villa Lagoon Tile. “Bell’s patterns stand alone and most designers, and this selection has a rhythm and energy not present in any of our other offerings. Its vibrant, colorful patterns will bring to life any residential or commercial space.”

The Cressida Bell Collection with Villa Lagoon Tile incorporates some Bloomsbury-influenced elements. However, Bell’s highly decorative style also stems from her innate sensibility and the ability to draw inspiration from other art forms worldwide —including African prints and Turkish pottery and textiles — which she then transforms into her own inimitable designs.

“This is my first collaboration with a cement tile manufacturer because I love that Villa Lagoon Tile’s cement tiles are high-quality, beautifully handcrafted works of art. Also, the designs can be customized online with your own colorways, which is a huge bonus for the customer,” said Bell. “Every design I’ve created over the years tells a unique story, and I have thoroughly enjoyed redesigning them into repeating patterns for cement tile applications.”

The inaugural Cressida Bell Collection with Villa Lagoon Tile includes eight patterns, each with three to four colorways. The color combinations and patterns span from strikingly contemporary to classic, and each is derived from Bell’s personal stories below:

African Check – Inspired by her international travels, Bell initially designed this fun, geometric pattern for her hand-printed silk scarf collection.

Artichoke – Bell originally created this “artichoke” pattern exclusively for the cover artwork of Arabella Boxer’s Book of English Food: A Rediscovery of British Food From Before the War.

Bell’s Sky Bird – Designed for the Royal Academy of Arts in London, Bell drew inspiration directly from English artist Walter Crane, primarily known for his illustrations for children’s books which often featured flying birds.

Oak Leaf – Originally created for Bell’s client who wanted outdoor furniture with a garden-themed patterned fabric.

Bell’s Tulips – This was initially a design for a scarf with bunches of tulips arranged in a fish-scale pattern which easily translated into a tile of a similar shape. Crosshatch – Bell cites crosshatch as one of her favorite motifs, which she uses time and again in her work. She thinks this pattern will provide a classic look and feel to any space.

Fish Pond – Inspired by Bell’s bathroom tiles (painted by her father, Quentin Bell) incorporating mermaids and fishes. Initially, Fish Pond was a furnishing fabric used for cushions and is now also a greetings card.

Paisley Leaf – This pattern was initially produced as a fabric for menswear designer Richard James and draws inspiration from an interior at ‘Charleston’ — the house that was a gathering point for the Bloomsbury Group. It is now featured on Bell’s lamps and shades.

Villa Lagoon Tile’s cement tiles are made to last: no printed-on color here. Similar to natural stone, each cement tile is unique with slight color variations, the sign of an artisan-made product. Installing cement tiles is similar to installing natural stone, with tighter grout lines and the use of a sealant after the tiles are set. Pricing starts at $7.90 per tile. To learn more about the Cressida Bell Collection with Villa Lagoon Tile, visit https://www.villalagoontile.com/cement-tile/series/cressida-bell/.

FOR MORE INFORMATION:

Naomi Salad, Dialogue
For Villa Lagoon Tile
678.429.2369
[email protected]

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Handcrafted Zellige Tile Collection Celebrates Authentic Moroccan Artistry

Get this look by combining Glazed Evergreen & Oyster Shell Bejmat Tile

Gulf Shores, AL (July 17, 2020) ― The new Zellige tile collection from Villa Lagoon Tile brings a rustic charm to residential and hospitality projects. Unlike machined tile, these exquisite Zellige and Bejmat tiles are crafted entirely by hand in a time-honored method of tile-making designed to celebrate the natural beauty of the clay. 

Skilled artisans in Fez, Morocco use local clays fired in kilns fueled by olive pits to create these tiles, which are then finished with an enamel glaze. Because Villa Lagoon Tile Zellige tiles are molded, cut, and glazed by hand, each tile is unique with variations in color, edging and shape. Like the irregularities in natural wood grain or the tiny air bubbles in hand-blown glass, it is these perfect imperfections that produce the beautiful effect Zellige tile is known for.

Perfectly imperfect glazed zellige in the color Garden Grove

The square Zellige tiles are best used in applications such as shower walls, backsplashes, and accent walls, while the rectangular Bejmat tiles may also be used on light-traffic floors. They can be installed indoors or outdoors as long as they are adhered and grouted properly. Zellige tiles require skill and experience to install properly, so consulting with a professional is recommended.

The production of glazed clay tiles in Morocco dates back over 1,000 years. Having imbued a sense of luxury and artistry in homes, religious buildings, and other public spaces, the style is enjoying a resurgence of interest in this millennium. 

The Zellige collection from Villa Lagoon Tile includes 4-inch square glazed clay tiles as well as rectangular, 5 ½-inch long Bejmat tiles. Both styles of tile are immediately available in a choice of 13 colors. Additional color options, shapes and sizes will be added over time. 

To learn more, visit www.villalagoontile.com/zellige/.

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FOR MORE INFORMATION:

Naomi Salad, Dialogue

For Villa Lagoon Tile

678.429.2369

[email protected]

Inaugural Tile Collection from Villa Lagoon Tile, Dekar Design Radiates the Pleasures of the Mediterranean

Gulf Shores, AL (December 10, 2019) – As part of its mission to create signature custom looks and unique design elements for hospitality and residential projects, Villa Lagoon Tile has partnered with design-duo powerhouse, Dolores Suarez and Caroline Grant of Dekar Design to launch their first cement tile collection. 

“Our inaugural collection with Villa Lagoon Tile was initially inspired by the connections to design we made visiting our favorite places in the Mediterranean,” Caroline Grant, co-founder, Dekar Design. “After we initially outfitted two of New York’s most beloved restaurants with tile designs representing interpretations of our travels, we believed the natural, artisan detail of Villa Lagoon Tile’s cement tile was the ideal way to help us revive the look for this official new collection.”

The Dekar Design collection—all inspired by and aptly named after Mediterranean cities— is available in four unique, hand-painted designs, including: Algiers, Ischia, Naples and Patmos. The Naples and Algiers collections are available in five colorways, while Ischia offers two variations. Patmos offers three different color options. 

“We are thrilled to have the opportunity to partner with Dekar Designs because of their distinct ability to invigorate the energy and character of any space through their design vision,” said Lundy Wilder, founder, Villa Lagoon Tile. “Dekar Design’s new collection allows for various configurations and is perfect for any designer who wants to add unique design flair to any hospitality project.”

These dynamic tiles are made to last: no printed-on color here. Similar to natural stone, each cement tile is unique with slight color variations, the sign of an artisan-made product. Installing cement tiles is similar to installing natural stone, with tighter grout lines and use of a sealant after the tiles are set.

The exclusive collection with Dekar Designs is available only through Villa Lagoon Tile. For more information, please visit https://www.villalagoontile.com/cement-tile/series/dekar/.

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FOR MORE INFORMATION:

Naomi Salad, Dialogue

For Villa Lagoon Tile

678.429.2369

[email protected]

New Breeze Block Collection Reinvigorates Mid-Century Decorative Style

Gulf Shores, AL (September 17, 2019) ― Villa Lagoon Tile is putting its own spin on the revival of the popular mid-century decorative concrete masonry block with the launch of its new Breeze Block Collection.

“The revival of the breeze block is due to the ability to create unique spaces with eye-catching geometric patterns while also providing functionality,” said Lundy Wilder, founder, Villa Lagoon Tile. “Unlike cast-poured, concrete breeze blocks which are most common, the Villa Lagoon Tile collection is produced by our artisans who have taken their refined knowledge of decorative cement tile making to deliver a smoother, denser, and more refined product.”

The addition of Villa Lagoon Tile’s breeze blocks product line also provides a new, creative outlet for its artisans who are already skilled in producing decorative cement tiles.

The new Breeze Block Collection is perfect for both residential and hospitality designers who want to add beauty and distinctive character to any interior or exterior space. Breeze Blocks—which provide privacy, shade, and weather protection while allowing light and ventilation—are ideal for building permeable residential or hospitality wall structures, including partitions. They also add a creative, unique touch to residential applications, including: kitchen islands, shelves, accent walls, and exterior brise soleils.

Villa Lagoon Tile’s Breeze Blocks are available in 21 striking patterns and eight colors, including: Natural Gray, Natural White, Black, Yellow, Green, Blue, Red, and Brown.

For more information on Villa Lagoon Tile’s new Breeze Block Collection, please visit https://www.villalagoontile.com/breeze-blocks/ .

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FOR MORE INFORMATION:

Naomi Salad, Dialogue

For Villa Lagoon Tile

678.429.2369

[email protected]

“Cozumel” Breeze Blocks in Natural Gray
“Cozumel” Breeze Blocks in Natural White
“Bali” Breeze Blocks in Natural Gray

Villa Lagoon Tile Announced as Winner of the ASID DESIGN IMPACT Award

Ombré Cement Tile Recognized at HD Expo

(May 15, 2019 – Las Vegas) The Villa Lagoon Tile product, Ombré Cement Tile, is a winner of The ASID DESIGN IMPACT Award. Honored at HD Expo in Las Vegas, the Awards recognize innovative products that put people and the environment at the center of design intent. Ombré Cement Tile was chosen by an esteemed panel of judges from a strong collection of entries to receive this recognition. Villa Lagoon Tile may display their award at all Emerald shows, including HD Expo (May 15-17); ICFF (May 19-22); [email protected] (June 25-27); CEDIA Expo (September 10-14); Healthcare Design Expo & Conference (November 2-5), and BDNY (November 10-11) throughout 2019.

“ASID is pleased to recognize Villa Lagoon Tile and Ombré Cement Tile as an ASID DESIGN IMPACT Award winner,” said Randy Fiser, Hon. FASID, CEO, American Society of Interior Designers (ASID). “As the organization that represents the entire design profession (healthcare, workplace, hospitality, retail, and residential) we are proud to honor companies at the forefront of innovation who are focused on humancentric design. ASID believes that design impacts lives, and seeks to recognize companies who make that belief a priority in their work. We count Villa Lagoon Tile among those organizations.”

ASID, the largest interior design professional organization, and Emerald Expositions, the largest operator of B2B trade shows in the U.S., have formed a partnership with the goal of bringing thought-provoking new content to all Emerald design-related shows and enhancing the participant experience. The DESIGN IMPACT Awards will be presented at each Emerald show throughout 2019, with a Best of Show compilation announced after the last event of the year.

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About ASID
The American Society of Interior Designers believes that design transforms lives. ASID serves the full range of the interior design profession and practice through the Society’s programs, networks, and advocacy. We thrive on the strength of cross-functional and interdisciplinary relationships among designers of all specialties, including workplace, healthcare, retail and hospitality, education, institutional, and residential. We lead interior designers in shared conversations around topics that matter: from evidence-based and human-centric design to social responsibility, well-being, and sustainability. We showcase the impact of design on the human experience and the value interior designers provide.

ASID was founded over 40 years ago when two organizations became one, but its legacy dates back to the early 1930s. As we celebrate nearly 85 years of design leadership, we are leading the future of interior design, continuing to integrate the advantages of local connections with national reach, of small firms with big, and of the places we live with the places we work, play, and heal. Learn more at asid.org.

About Emerald Expositions
Emerald is the largest operator of business-to-business trade shows in the United States by net square feet (“NSF”), with most of our trade shows dating back several decades. Emerald currently operates more than 55 trade shows, as well as numerous other events. In 2017, Emerald’s events connected over 500,000 global attendees and exhibitors and occupied over 6.9 million NSF of exhibition space. For more information visit www.emeraldexpositions.com.

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Media Contact:


Naomi Salad, Dialogue
For Villa Lagoon Tile
678.429.2369
[email protected]

Joseph Cephas
Vice President, Communications & Brand Experience, ASID
[email protected]

Deanna Hamilton
Vice President, Marketing Strategy, Emerald Expositions
[email protected]


New Tile Collection Inspired by Artistic Traditions of Watercolor Painting

LAS VEGAS, HD EXPO (May 15, 2019) ― Villa Lagoon Tile continues to push the boundaries of creating the unexpected in cement tile offerings with the launch of its new Watercolor Collection. Inspired by the traditions of watercolor painting, Villa Lagoon Tile is the first manufacturer to offer this dynamic, hand-made watercolor process for cement tiles.

Similar to watercolor paints where the pigments are suspended in water, Villa Lagoon Tile developed a unique and proprietary technique that allows the pigmented color to flow freely in the cement while still controlling the balance of negative space. The process is completely conducted by hand and requires no mold, which means no two tile patterns will ever be alike.

The watercolor tiles can be produced in multiple color combinations and are perfect for anyone who wants to imbue their distinctive personality into their living space. The combinations can be custom made and are ideal for residential designers who wish to evoke a sense of serenity and presence of artistry into their client’s homes. The collection is also perfect for designers charged by their hospitality clients to create a space that reinforces unique brand personality.

Also, these dynamic tiles are made to last: no printed-on color here. Similar to natural stone, each cement tile is unique with slight color variations, the sign of an artisan-made product. Installing cement tiles is similar to installing natural stone, with tighter grout lines and use of a sealant after the tiles are set.

For more information on Villa Lagoon Tile’s new Watercolor Collection, please visit https://www.villalagoontile.com/cement-tile/series/watercolor/.

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FOR MORE INFORMATION:

Naomi Salad, Dialogue

For Villa Lagoon Tile

678.429.2369

[email protected]

New Cuban Tile Collection Highlights Rich, Architectural Style of Historic Havana

LAS VEGAS, HD EXPO (May 15, 2019) ― As part of its mission to create signature custom looks and unique design elements for hospitality and residential projects, Villa Lagoon Tile launches its new Cuban Collection, a set of authentic Cuban cement tile patterns and color combinations. The collection is inspired by both Havana and also the smaller, colonial towns rich in architectural beauty.

The Villa Lagoon Tile Cuban Collection is available in twenty patterns which are presented in colorways exactly or similar to those seen on historical Cuban floors and walls. Some of the patterns are appropriately named after Cuban dance and musical styles because the rich effect of the varied color tones, combined with the rhythm of the repeating patterns, can exude a feeling of motion and movement. The cement tile collection is also available in any of Villa Lagoon Tile’s 85 standard colors. Designers and consumers can go to the easy-to-use cement tile design tool to create a customized color combination.

“Villa Lagoon Tile’s Cuban Collection is inspired by a trip to Cuba that I took with my product designer to explore and document the rich heritage of cement tiles in the architecture,” said Lundy Wilder, founder, Villa Lagoon Tile. “We examined some of the most extraordinary designs that remain in Cuba after all these years, and all twenty patterns available in the new Cuban collection are authentic interpretations of this experience.”

Villa Lagoon Tile’s Cuban Collection cement tile is perfect for anyone who wants to create an authentic coastal atmosphere in a tranquil relaxation room, or an open gathering space in the home inspired by historic design from around the world. The Cuban Collection is also perfect for hospitality designers who want to create an atmosphere that emanates a tropical vibe as some of the colorways reflect the serene Caribbean beaches, while others echo the music and sounds of Havana.

These dynamic tiles are made to last: no printed-on color here. Similar to natural stone, each cement tile is unique with slight color variations, the sign of an artisan-made product. Installing cement tiles is similar to installing natural stone, with tighter grout lines and use of a sealant after the tiles are set.

Samples of the Cuban Collection can be shipped directly from the warehouse centrally located on the Gulf Coast.

For more information on Villa Lagoon Tile’s new Cuban Collection, please visit https://www.cuban-tile.com/.

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FOR MORE INFORMATION:

Naomi Salad, Dialogue

For Villa Lagoon Tile

678.429.2369

[email protected]

Caprice Grove Cement Tile Echoes Traditional French and Spanish Patterns

Inspired by French and Spanish cement tile traditions, the Caprice Grove cement tile pattern by Villa Lagoon Tile is a new classic featuring alternating quatrefoils and spear-point crosses. The Caprice Grove handcrafted cement tile features a floral pattern that makes for a sophisticated backdrop in a home bar and entertainment area, inside or out.

layout of 24 green and yellow french inspired cement tiles
Pictured here, the bold combination of green apple, straw, jade and velvet sky adds a distinctive personality to any space.

Or, make the hues completely your own with an easy-to-use cement tile design tool that customizes your color palette.

Entryway featuring green french inspired cement tile pattern bordered by solid dark green cement tile.
Entryway featuring Caprice Grove bordered by Solid Ponderosa cement tile.

These tiles are made to last: no printed-on color here. Villa Lagoon cement tiles are handcrafted in studios around the world where the design reflects the region. Similar to natural stone, each tile is unique with slight color variations, the sign of an artisan-made product.

Installing cement tiles is also similar to natural stone with tighter grout lines and use of a sealant after the tiles are set.

MSRP for the tiles is $16.77 per square foot. To purchase Caprice Grove tile and sealant factory-direct, or to learn more about the benefits of using cement tile, visit villalagoontile.com.

Amalena Meadow Cement Tiles Bring Classic Cuban Style Home

Transform your home into a tropical paradise with Villa Lagoon Tile. Inspired by classic Cuban style, the Amalena Meadow cement tile pattern energizes any space with a bold floral and geometric design. It’s perfect as an accent wall by a soaking tub or for an outdoor living room.

The tile’s hues hint at straw hats and Caribbean water. Or, make the look completely your own with an easy-to-use cement tile design tool that customizes your color palette.

These Cuban-inspired tiles are made to last: no printed-on color here. Villa Lagoon cement tiles are handcrafted in studios around the world where the design reflects the region. Similar to natural stone, each cement tile is unique with slight color variations, the sign of an artisan-made product. Installing cement tiles is also similar to natural stone with tighter grout lines and use of a sealant after the tiles are set. MSRP for the tiles is $16.77 per square foot. To purchase Amalena Meadow tile and sealant factory-direct, or to learn more about the benefits of using cement tile, visit villalagoontile.com.